College for Women | School of Business
Are you interested in how organizations and companies reach their audiences in a digital world? A degree in marketing and digital strategy from St. Kate's is versatile and valuable. All organizations — regardless of industry or sector — rely on marketing to be successful and need professionals who understand how to influence people where they are – online!
Program Details
Resume-Building Experience
As a St. Kate's Marketing and Digital Strategy major, you’ll learn how to identify consumer needs and wants, and translate this knowledge into insights that drive business decisions. You will develop strategic marketing plans and customized digital and social media campaigns with real-world clients, all from our St. Paul campus.
You’ll have the opportunity for hands-on experience by participating in real-world projects with partnering organizations. Our highly-networked faculty will introduce you to a wide range of careers in marketing and help connect you with internships and job opportunities.
Boost your experience even more and explore your leadership strengths through our Katie Leadership Impact program. Available to all students, you'll practice with specialized classes and hands-on projects, and learn from mentors dedicated to your growth and success. As a bonus, you'll be eligible to receive a $1,000 scholarship when you enroll in the LEAD2202 Leadership and Influence course.
Many companies — including 3M, Ecolab, Target, General Mills, and Medtronic — make a special effort to recruit St. Kate’s students for full-time employment or internships because they want exceptional women leaders.
Marketing professionals help businesses determine which markets to serve, develop products and services to meet market needs, and communicate effectively with target audiences. When you major in marketing and digital strategy, you’ll graduate prepared for careers in sales, market research, campaign analytics, advertising, public relations, digital and social media marketing trends, branding and product development, and many other professional pathways.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).