On-Campus
Fashion Merchandising
Where Strategy Meets Style
Turn your instinct for what people want into the ability to plan, buy, and launch products for thousands of customers, using data to make the right decisions at the right time.
Master the Business of Fashion with Data-Driven Decision-Making
At St. Catherine University, our B.S. in Fashion Merchandising & Retail Analytics prepares you to plan and manage retail strategies for fashion, soft goods, and lifestyle brands in today’s digital-first marketplace.
You learn how products move from concept to customer, deciding what to buy, how much to produce, where it’s sold, and when it launches, by combining consumer insight, sustainability, and data with your own trend intuition.
Through small classes, hands-on projects, and industry collaboration, you graduate ready for careers in buying, planning, e-commerce, and retail analytics.
Bridge the Gap Between Data and Style
Define your target customer. Forecast demand. Plan assortments. Reduce waste. Create strategies for e-commerce, stores, and omnichannel experiences.
This is where creativity meets analytics, and where your decisions shape what people buy next.
What You’ll Do:
- Plan & build product assortment
- Forecast demand using data and trend research
- Develop digital, in-store, and omnichannel retail strategies
- Apply sustainability across sourcing and inventory planning
- Collaborate on real-world industry projects
Experience the Industry, Before You Graduate
- Strategic Career Immersion: Every student completes a professional internship aligned with their goals
- Real-World Collaborative: Projects mirror the work of buying and planning teams
- Connections to Industry Leaders: Partnerships with major regional and national brands
Your Four-Year Journey
- Year 1:Fashion, Business & the Data Behind Decisions
- Year 2: The Customer, the Product & the Market
- Year 3: Planning, Sourcing & Retail Strategy
- Year 4: Predict, Plan & Lead the Business
Your Fashion Merchandising Journey Starts Here
Career Outcomes
Graduates pursue careers such as:
- Merchandiser / Buyer
- Allocation Analyst
- E-commerce Specialist or Analyst
- Planning & Forecasting Analyst
- Marketing & Brand Coordinator
- Sustainability & Sourcing Specialist
Companies where St. Kate's graduates work:
- Target
- Merchology
- Best Buy Co Inc.
- Evereve
- Macy's Inc.
- Nordstrom
Alumni spotlight
“My time at St. Kate’s is filled with great memories, many of which revolve around the Fashion department. During my time at St. Kate’s, I learned so much about myself and how my interests and talents could be used to build a career. I loved that learning the importance of sustainability was woven throughout my merchandising courses at St. Kate’s.”
- Kaite Urban
Digital Merchandiser - Merchology
