Student with St. Kate's gear working on laptop, representing the adult marketing degree from St. Catherine University
Marketing and Digital Strategy

College for Adults | School of Business

Are you looking to move into the dynamic world of marketing? Complete an online marketing and digital strategy degree through the College for Adults and become an in-demand professional who can influence consumer behavior in our digital world.

Program Details

Classes meet: Online

Time to completion: 24 months

Credits for major: 52

Cost per credit (2023–2024): $500

Start: Fall, spring, or summer

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Resume-Building Experience While You Earn Your Degree

St. Catherine University credentials carry weight in the working world — employers hire our graduates because they know we educate globally-minded individuals who are motivated to lead and succeed.

In St. Kate's online Marketing and Digital Strategy program, you'll gain a solid grounding in core business knowledge while focusing on consumer behavior, market segmentation and analysis, digital and social media marketing strategy, branding and product development, advertising, pricing strategies, market research, and marketing ethics.

You'll immerse in real-world projects with partner organizations, and our highly-networked faculty will introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities.

College for Adults students have a wealth of experience, including work, community and volunteer activities. We value the learning you've acquired outside of the classroom, and offer ways to turn those experiences into credit you can use toward your bachelor’s degree, saving you time and money. Do you have previous experience related to the field of marketing? Eligible students will work with faculty advisors to assemble a portfolio, documenting course learning outcomes that were met on the job or through other experiences. If approved, up to 12 credits may be applied toward the bachelor’s degree, with a $50 assessment fee per credit.

While pursuing your bachelor's degree, you may be eligible to take up to two courses in St. Kate's MBA or Master of Arts in Organizational Leadership. Courses will count toward both your bachelor's degree and master's degree.

St. Kate student working on laptop
Careers in Marketing

The Bureau of Labor Statistics projects nearly 10% employment growth for marketing managers between 2021 and 2031. In addition, according to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts, and social media marketers. Most of the demand for marketing professionals is for internet and website marketing, search engine marketing, and social media marketing and engagement.

St. Kate's online marketing and digital strategy program prepares you for a wide variety of careers in digital and social media marketing, product market research, analytics, sales, advertising, public relations, event marketing, and more.