Graduate College | School of Business

Business Administration: Integrated Marketing Communications

Already have a master’s degree? Or maybe you’re looking for a more focused option? The Business Administration: Integrated Marketing Communications (IMC) certificate from St. Catherine University in St. Paul, MN prepares you to take the next step forward in your career. In less than one year, you’ll gain a unique skill-set in traditional and digital marketing, branding, social media, and marketing analytics.

Program Details

  • Format: Evening and weekend classes
  • Location: St. Paul campus
  • Credits: 15–18
  • Completion time: 9–11 months

what can I do with an IMC certificate?

In our business administration marketing certificate program, you’ll combine professional excellence with the innovative thinking needed to create a better world for your business, clients and communities.

Businesses need professionals who understand how to integrate a variety of marketing tools — from traditional media to social networks — to tell their stories, build their brands and engage their audiences. With our IMC certificate, you’ll be prepared to work in marketing communications, public relations, advertising, marketing management and related functions in businesses and other organizations, in agency settings or as independent consultants.

how will I study?

Our 15-credit IMC certificate can be completed in 9 months*. Each course meets just one evening per week on our St. Paul campus, with online interaction between face-to-face sessions. The IMC certificate courses may also be used to fulfill degree requirements in our Master of Business Administration (MBA) program.

Our students are positive agents of change, well prepared to confidently lead and influence. The themes of innovation, social responsibility, and global perspectives are woven throughout the curriculum through case studies, guest lectures and course work.

*If you haven’t taken a general marketing course (at the undergraduate or graduate level) and don’t have work experience in marketing, you’ll complete our Marketing Management course as well, for a total of 18 credits that can be completed in 11 months.

why St. Kate’s?

At St. Catherine University, you will grow as a leader who engages with intention, acts with justice and serves with compassion. You will build personal relationships with faculty and students alike, while you become immersed in active and collaborative methods of learning.

The IMC certificate program is offered within the Graduate College through the School of Business.

Tuition and Financial Aid

For the 2019–20 academic year, the tuition rate for the IMC certificate is $942 per credit. Tuition rates are subject to change annually on June 1. Additional costs for the program will include fees for student services and technology, books, etc.

Many graduate students are eligible for financial aid, usually in the form of student loans. Another potential source of funding is tuition benefits from current employers.

Scholarship Opportunities

St. Catherine offers scholarship support for new students pursuing the IMC certificate. Apply to start in F’19 or Sp’20 to be considered for up to $3,000 in scholarship funding:

  • Academic Achievement
  • Alumni
  • Diversity
  • Leadership

Scholarship funding is limited – priority consideration is given to individuals who complete the application process by the Fall/Spring application deadlines.

In addition, St. Catherine’s IMC certificate students employed by one of our corporate partners may be eligible to receive a special corporate partner scholarship, reducing tuition costs by 10%.

Federal Gainful Employment Disclosure Requirement for Certificates

Federal regulations require that all institutions disclose certain information and statistics regarding non-degree, certificate programs.

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IMC Certificate Requirements

IMC Certificate Requirements

The IMC certificate includes courses and experiences to build your professional competencies.

How to Apply

How to Apply

The IMC certificate has specific prerequisite and admission requirements. Learn more and get started.



Our IMC faculty are accomplished, experienced learners and educators.