College for Women | School of Business and Professional Studies

Marketing

Do you see yourself doing something creative in the business world? A degree in marketing from the St. Paul campus of St. Kate's is a versatile and valuable degree, because all organizations, regardless of industry or sector, rely on marketing principles to be successful.

As a St. Kate's marketing major, you will learn how to identify consumer needs and wants, and translate this knowledge into insights that drive business decisions. You will develop strategic marketing plans and customized social media campaigns with real-world clients. A marketing degree from St. Kate's will give you essential skills and hands-on experience that you’ll be able to apply on the job soon after graduation.

What can I do with a degree in Marketing?

Marketing professionals help businesses determine which markets to serve, develop products and services to meet market needs and communicate effectively with target audiences. When you major in marketing, you’ll graduate prepared for careers in:

  • Sales and marketing
  • Market research
  • Advertising
  • Public relations
  • Digital and social media marketing

… and many other professional pathways.

What will I study?

A St. Kate’s marketing major will prepare you with a solid grounding in the liberal arts, including critical thinking and communication skills along with core business theories and marketing concepts. You will have the opportunity for hands-on experience by participating in real-world projects with partnering organizations.

You’ll also focus on:

  • Consumer behavior
  • Market segmentation and analysis
  • Integrated marketing communication
  • Digital and social media marketing trends
  • Branding and product development
  • Advertising
  • Pricing strategies
  • Marketing research
  • Marketing ethics

Faculty will work with you one-on-one to introduce you to a wide range of careers in marketing and help connect you with internships and career opportunities.

Qualifying students may take up to two courses toward either their Master of Business Administration (MBA) or Master of Arts in Organizational Leadership (MAOL) degree.

Did you know?

  • Marketing is offered as a major in St. Kate’s traditional College for Women.
  • Marketing is also offered as a major for women and men enrolled in St. Kate’s college for adults.
  • The business administration department offers many scholarships specifically for business majors.

Learn more

why St. Kate’s?

At St. Catherine University, you will grow as a leader who engages with intention, acts with justice and serves with compassion. You will build personal relationships with faculty and students alike, while you become immersed in active and collaborative methods of learning to achieve your goals.


Major Course Requirements

Major Course Requirements

Explore the required, supporting and recommended courses.

Core Curriculum

Core Curriculum

The path to a baccalaureate degree at St. Kate’s begins with a core curriculum that emphasizes intellectual inquiry and social teaching; challenging students to transformational leadership.

Faculty

Faculty

Our faculty are active researchers, industry and academic award winners and influential members of professional organizations. Most of all, they’re passionate, caring teachers.

The St. Kate’s Experience

The St. Kate’s Experience

This unique program brings together resources, activities and personal support to help you achieve your goals.