College for Adults | School of Business and Professional Studies

Marketing

Do you want to jump-start a career in marketing? Complete a hybrid (on-campus and online) marketing degree through the St. Paul campus of St. Kate’s College for Adults — and become a force for change and growth in businesses and other organizations.

Program Details

  • Classes meet: Evenings/weekends
  • Location: St. Paul Campus
  • Credits for major: 36
  • Time to completion: 9–12 months

What can I do with a degree in Marketing?

For-profit and non-profit organizations need marketing professionals to help them determine which customers to serve, develop products and services to meet customer needs, and communicate effectively with target audiences. St. Kate's hybrid (on-campus and online) marketing program prepares you for careers in:

  • Sales
  • Marketing
  • Market research
  • Advertising
  • Public relations
  • Digital and social media marketing

… and many other professional pathways.

What will I study?

You’ll get a solid grounding in core business knowledge, and also focus on:

  • Consumer behavior
  • Market segmentation and analysis
  • Integrated marketing communication
  • Digital and social media marketing trends
  • Branding and product development
  • Advertising
  • Pricing strategies
  • Marketing research
  • Marketing ethics

You will also get hands-on experience by participating in real-world projects with partnering organizations. Faculty will work with you one-on-one to introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities.

Qualifying students may take up to two courses toward either their Master of Business Administration (MBA) or Master of Arts in Organizational Leadership (MAOL) degree.

Did you know?

Learn more

why St. Kate’s?

St. Catherine University credentials carry weight in the working world. Employers hire Katies because we’re well-rounded with deep entrepreneurial spirit. Plus, a St. Kate’s private, adult-centered education is more affordable than you might think!


More Information

More Information

We're happy to share additional details about our Marketing program.

Major Course Requirements

Major Course Requirements

Explore the required, supporting and recommended courses.

Core Curriculum

Core Curriculum

The path to a baccalaureate degree at St. Kate’s begins with a core curriculum that emphasizes intellectual inquiry and social teaching; challenging students to transformational leadership.

Faculty

Faculty

Our faculty are active researchers, industry and academic award winners and influential members of professional organizations. Most of all, they’re passionate, caring teachers.