Graduate College | School of Business
Already have a master’s degree? Or maybe you’re looking for a more focused option? Our Business Administration: Integrated Marketing Communications (IMC) certificate prepares you to take the next step forward in your career. In less than one year, you’ll gain a unique skill set in traditional and digital marketing, branding, social media, and marketing analytics.
Format: Evenings and weekends
Completion time: 9–11 months
Cost per credit (2019–2020): $942
Start: Fall or spring
New IMC students are considered for up to $3,000 in funding from these scholarship programs: women in leadership, diversity, alumni, and academic achievement.
A Focus on Innovation, Social Responsibility, and Global Perspectives
Our 15-credit IMC certificate can be completed in 9 months.* Each course meets one evening per week on our St. Paul campus, with online interaction between face-to-face sessions. The IMC certificate courses may also be used to fulfill degree requirements in our Master of Business Administration (MBA) program.
Our students are positive agents of change, well-prepared to confidently lead and influence. The themes of innovation, social responsibility, and global perspectives are woven throughout the curriculum through case studies, guest lectures, and course work.
*If you haven’t taken a general marketing course (at the undergraduate or graduate level) and don’t have work experience in marketing, you’ll complete our Marketing Management course as well, for a total of 18 credits that can be completed in 11 months.
In our business administration marketing certificate program, you’ll combine professional excellence with the innovative thinking needed to create a better world for your business, clients, and communities.
Businesses need professionals who understand how to integrate a variety of marketing tools — from traditional media to social networking — to tell their stories, build their brands, and engage their audiences. With our IMC certificate, you’ll be prepared to work in marketing communications, public relations, advertising, marketing management, and related functions in businesses and other organizations, in agency settings or as independent consultants.
Federal Gainful Employment Disclosure Requirement for Certificates
Federal regulations require that all institutions disclose certain information and statistics regarding non-degree, certificate programs.