Business Administration: Integrated Marketing Communications

Business Administration: Integrated Marketing Communications Certificate

Graduate College | School of Business

Already have a master’s degree? Or maybe you’re looking for a more focused option? Our Business Administration: Integrated Marketing Communications (IMC) certificate prepares you to take the next step forward in your career. In less than one year, you’ll gain a unique skill set in traditional and digital marketing, branding, social media, and marketing analytics.

Program Details

Format:  Evenings and weekends

Completion time: 9–11 months

Credits: 15-18

Cost per credit (2019–2020): $942

Start: Fall or spring

Explore the courses

Scholarships

New IMC students are considered for up to $3,000 in funding from these scholarship programs: women in leadership, diversity, alumni, and academic achievement. 

IMC students employed by St. Kate’s corporate partners also receive a scholarship, reducing tuition costs by 10%. Students are also eligible to apply for loan and grant programs.

A Focus on Innovation, Social Responsibility, and Global Perspectives

Our 15-credit IMC certificate can be completed in 9 months.* Each course meets one evening per week on our St. Paul campus, with online interaction between face-to-face sessions. The IMC certificate courses may also be used to fulfill degree requirements in our Master of Business Administration (MBA) program.

Our students are positive agents of change, well-prepared to confidently lead and influence. The themes of innovation, social responsibility, and global perspectives are woven throughout the curriculum through case studies, guest lectures, and course work.

*If you haven’t taken a general marketing course (at the undergraduate or graduate level) and don’t have work experience in marketing, you’ll complete our Marketing Management course as well, for a total of 18 credits that can be completed in 11 months.

College for Adults students on Fontbonne steps
Careers in Business

In our business administration marketing certificate program, you’ll combine professional excellence with the innovative thinking needed to create a better world for your business, clients, and communities.

Businesses need professionals who understand how to integrate a variety of marketing tools — from traditional media to social networking — to tell their stories, build their brands, and engage their audiences. With our IMC certificate, you’ll be prepared to work in marketing communications, public relations, advertising, marketing management, and related functions in businesses and other organizations, in agency settings or as independent consultants.

Federal Gainful Employment Disclosure Requirement for Certificates

Federal regulations require that all institutions disclose certain information and statistics regarding non-degree, certificate programs.

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