Guidelines for Logo Usage
Primary Logo |
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Our primary logo is the common thread throughout communications for St. Catherine University and should be the starting point in the creation of all marketing materials, whether in print or online.
Consistent usage and placement of the logo will establish the University’s name and institutional credence without distracting from your message.
This primary logo must measure a minimum of 2 inches wide. If you do not have sufficient space to accommodate 2 inches, please use the WORDMARK.
Wordmark Logo |
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The wordmark logo is an alternative to the primary logo. Use it only in instances where space requires the primary logo to be smaller than 2 inches wide. The same usage rules apply to the wordmark logo as to the primary logo.
Logo Usage
The logo must be present on all St. Catherine University communications. As the primary graphic identity for the institution, the primary logo (or wordmark logo for small spaces) must appear on all communications, including brochures, advertising, stationery, business cards and the University website.
• DO NOT create your own version of the logos.
Do not create secondary (sub) logos to represent a center, institute or department. St. Catherine Schools and Colleges have existing sublogos. Contact the Marketing and Communications Department
• Treat the logo as artwork, not as typography.
Download and use the official artwork files for the logo . Do not create a facsimile of the logo with type.
Placement of the logo.
The logo/wordmark should always appear offset to the left or right on a page, not centered. This placement is part of the design and provides a logical point to align address or other text below. (Refer to University letterhead as an example or Templates section.)
• Do not manipulate the logo in any way.
This rule includes but is not restricted to type, rules, surrounding boxes, shadows, outlines and embellishments. Always maintain the original proportions. Do not stretch, compress or warp the logo.
DO NOT compress the logo.
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DO NOT warp the logo.
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DO NOT surround the logo with a shape. |
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Give the logo its own space.
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| A clear zone equal to the logo height (H, above) around the logo is desireable for visibility. Always plan your documents to allow adequate space for the University logo or wordmark. |
DO NOT use the rose window element by itself.
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| Always use the entire logo or wordmark. |
