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Letter from President Andrea J. Lee, IHM
February
11, 2002
Dear Colleagues:
At the College of St. Catherine we are appropriately proud of our reputation.
The College is recognized for our successful graduates, groundbreaking
programs, and productive and rewarding relationships with our alums, our
partners and with the community.
Nevertheless, we are keenly aware of the increasing competition for attention
and recognition, as well as for dollars. In the information and image-rich
world in which we live, it is critical for the College of St. Catherine
to remain visible and to continue to generate and maintain name recognition.
Toward that end, we are pleased at this time to introduce our new graphic
identity – the College of St. Catherine's new logo and color palette.
As I am sure you know, a critical part of our image is our graphic identity,
i.e., the way we present ourselves visually, from publications and correspondence
to ads in magazines and on bus sides, from signs in campus buildings to
banners.
The new graphic identity was designed to symbolize the College of St.
Catherine's enduring traditions and dynamic future. The logo includes
elements of the St. Catherine's wheel, the rose window in Our Lady of
Victory Chapel, and the "C" of Catherine, defining visual symbols
of our College. The logo's design suggests interaction and collaboration
and represents an image that is feminine, strong and dynamic. We owe a
huge debt of gratitude to our own Communications staff for their fine
work in bringing us to this point; to Jane Tilka, an alumna and owner
of Tilka Designs, the firm which designed our new logo; and to Vice President
Patricia A. Hvidston who led the process which resulted in such a beautiful
outcome.