St. Kate’s students chat with a recruiter at the Career Fair
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Marketing and Management

Theory is great, in theory — and in the classroom. But marketing and management in real organizations is fast-paced and high-stakes. At St. Kate’s, you will learn technical skills and values and get plenty of practice applying them.

You will develop market research and marketing plans and learn promotional communications as you explore management styles and hone your framework for ethical leadership, building business savvy and enduring networks for now and for your future.

Learning what it takes

It’s easy to critique ads. It’s harder to turn marketing into results. That’s why at St. Kate’s you take an intensive core of marketing classes — from principles to advanced and from individual buyer behavior to international trends.

It’s easy to think being a good person makes you a good manager. It’s harder to lead diverse employees to meet goals efficiently, ethically and profitably.

At St. Kate’s, you study the ethical foundations and the fundamentals of management: planning, organizing, controlling, and leading change and teams.

At the same time, you cover the knowledge bases all managers need to make sound decisions: analysis, communications, economics, finances, business law and policy, psychology, and technology.